Optimize your resources with Marketing Automation
Whether it is your Customer Relationship Management (CRM) needs or Customer Experience Management (CXM) requirements, Marketing Automation will simplify repetitive tasks.
Automate your marketing initiatives with our best in class martech solution suite!
DigitalEdgeX is a centralized hub for Marketing Automation services that encompass everything from Lead Scoring to Cohort Analysis. Our services benefit Marketing, Sales and CRM teams by offering not only time-saving and cost-effective tools but also providing revenue-generating platforms.
Services Offered
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Lead Nurturing
This continual communication process is aimed at visitors who have the potential to be prospects and customers. Curate it all with Salesforce, HubSpot and Marketo.
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Lead Scoring
Through Cloud Marketing platforms like Salesforce and Adobe, your sales team can track Lead Scoring and prioritize the prospects on the basis of their profile, behavioral and demographic data.
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Customer Journey
Be it your company’s presence across social media platforms, branded blog articles or search engine rankings, we help you map a cohesive customer journey that considers all customer touchpoints using Sugar CRM, Clarabridge and Smaply.
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Web Form Creation
Enquiries, service requests, ordering products or customer feedback, integrated and customised Web Forms are a simple and convenient medium for companies to cater to the relevant and target customer base. Capture the data with HubSpot, Paperform and Forminator.
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Template Design
From responsive and bootstrap landing pages to responsive and hybrid emails, we meet all your requirements using Salesforce, HubSpot and MailChimp and suggest the best in class pre-designed and customized themes.
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Tool Integration with CRM
Ensure transparency, accuracy and save time by automating menial tasks and eliminating manual data entry with the help of Zoho, Salesforce, HubSpot and a host of other CRM Integration tools.
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Data Normalization/Standardization
Fetching disparate data sets from source systems and organizing them into a unified system improves data integrity and reduces redundancies.
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Reporting
Let the numbers speak for themselves! Make static and interactive reports and present data in the most visually striking way using Zoho, HubSpot and Tableau.
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Third party app integration
Augment your business potential with third party app integrations that deliver a seamless customer experience with the right set of features and customer-centric interface.
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Customer Lifecycle Management
Customer loyalty is essential through every stage of marketing and sales funnel. Provide personalized services at all times through an apt suite of Cloud Marketing tools.
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Segmentation
Boost the engagement of your audience and your sales revenue with ultra-precise content delivery, that perfectly resonates with your subscribers. Construct highly personalised customer experience, reinforced with insights generated through segmentation of your clientele and demand landscape on a wide range of attributes by putting DigitalEdgeX’s marketing automation solution stack into action.
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Cohort Analysis
Get insight in the form of behavioral analytics of a group of users and track down their patterns for leveraging your products and services using Google Analytics, Mixpanel and SQL.